Princeto is a great artist

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ARTIST PROFILE: PRINCETO

Full Name: Nwokoma Tochukwu Princewill

Stage Name: PrinceTo

Hometown: Umuahia North, Abia State, Nigeria

Genres: Melodic Rap | Trap | Afro-Fusion

Label / Brand: RAWBANDZ

Affiliation: Ambassador Showbiz Plus / ASP Media

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ARTIST BIOGRAPHY

Nwokoma Tochukwu Princewill, known by his stage name PrinceTo, is a fast-rising Nigerian artist redefining the sound of melodic rap and Afro-trap. Born and raised in Umuahia North, Abia State, PrinceTo discovered his love for music at a young age, channeling his life experiences, street energy, and ambition into his sound.

His music is a unique blend of melodic rap, trap, and Afro-fusion, characterized by deep emotion, lyrical storytelling, and cinematic beats. PrinceTo’s artistry captures the balance between struggle and luxury — fusing the grit of the streets with the confidence of a global superstar.

With every release, he expresses authenticity, ambition, and belief in destiny — inspiring dreamers to chase their goals regardless of obstacles.

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MUSICAL STYLE & INFLUENCE

PrinceTo’s sound embodies a perfect mix of raw African rhythm and international trap energy. His delivery carries the emotional tone of artists like Roddy Ricch, Lil Baby, and Rema, but with a distinctly Nigerian flavor rooted in storytelling and hustle.

He calls his sound “melodic hustle” — music that connects street motivation with soulful vibes. Every verse paints a picture of survival, ambition, and gratitude, often layered with catchy hooks and smooth trap production.

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DISCOGRAPHY / RELEASES

PrinceTo has released several impactful songs that have earned him recognition among new-wave Afro-trap listeners:

• “Harmless” – A raw, introspective record about loyalty and resilience.
• “Life Gone” – A reflective piece on loss, lessons, and living with purpose.
• “30 Kilo” – A bold, confident anthem of success and self-belief.
• “In Here” (New Single) – His most anticipated project to date, showcasing his sonic evolution, lyrical maturity, and artistic versatility.

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BRAND IDENTITY: RAWBANDZ

PrinceTo represents the RAWBANDZ brand — Real, Ambitious, World-ready.

This movement defines his creative identity and message: staying authentic while chasing greatness. It symbolizes strength, confidence, and ambition — a reminder that success begins with self-belief.

RAWBANDZ is not just a label but a lifestyle; one that connects street dreams to global vision, with PrinceTo as its leading face.

ARTISTIC VISION & MESSAGE

PrinceTo’s mission is simple — to inspire. He aims to become the voice of Africa’s young hustlers, dreamers, and believers who want to make it big without losing their roots.

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BRAND POSITIONING

• Stage Persona: Confident, visionary, relatable.
• Core Themes: Hustle, Love, Loyalty, Gratitude, Resilience.
• Audience: Gen Z & Millennial listeners across Africa, UK, and global trap communities.
• Performance Energy: Stylish, lyrical, and emotionally charged.

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VISUAL STYLE & IMAGE

PrinceTo’s visual style combines street authenticity with luxury edge — gold accents, dark tones, and cinematic frames. His image reflects a blend of African street hero and global trap star, making him both aspirational and relatable.

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MEDIA HIGHLIGHTS

• Featured in RAWBANDZ Movement Showcase (Lagos)
• Gained traction on Afro-trap playlists and campus radio stations
• Recognized as one of the most promising next-gen rap voices from Eastern Nigeria
• Backed by Ambassador Showbiz Plus, a top-tier media and entertainment marketing agency

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CONTACT & BOOKING

Management: Ambassador Showbiz Plus / ASP Media

Streaming Links: Available on Spotify, Apple Music, Audiomack, YouTube & Boomplay