There was a time when Steve Harvey was just another successful comedian, but today he’s much more. The West Virginia native carries titles like author, entrepreneur and businessman as well and is laughing his way to the bank in the process. Harvey stays busy as host of his popular self-titled radio show and Family Feud, author of several best-selling books, his own television program on Centric TV, and a charity foundation. This week, Harvey and Ford will co-host their Ninth Annual Hoodie Awards, a community-oriented awards show that honors top businesses, schools, and leaders. Based on Harvey’s ever-growing brand, BlackEnterprise.com decodes Steve’s funny money. —William E. Ketchum III
NEW YORK (AP) — Steve Harvey played hard-to-get before deciding to become a daytime television talk-show host.
The veteran comic, whose new show gets a jump on the fall season Tuesday (Sept. 4), was first approached about a show three years ago when his first book, “Act Like a Lady, Think Like a Man,” was on the best-seller lists. The television production company Endemol thought the idea of Harvey giving women advice from a man’s point of view made a perfect theme.
Harvey said no thanks.
One of the original “Kings of Comedy” thought late-night was a better place for him on TV. Daytime is more sedate.
He had a thriving stand-up career he wasn’t ready to give up and a popular morning radio show broadcast across the country. Harvey also thought his suitors were trying to limit him.
“They just wanted to make a relationship show and I didn’t think that was rich enough,” Harvey said. “I don’t think you can do five years, five days a week just talking about who likes who.”
Harvey instead signed on as host of the game show “Family Feud.” His success there made producers want him more, said David Goldberg, chairman and CEO of Endemol North America.
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